Norwich Market. Picture: ANTONY KELLY Archant Norfolk 2016
Nearly a quarter of all jobs in Norwich now rely on the city’s multimillion-pound tourism economy, which shot up by £27m last year.
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City of StoriesNew branding launched by Visit Norwich earlier this year has seen online interest in the Fine City soar.The second phase of the City of Stories campaign was launched in May, following a digital campaign in 2014, to tap into Norwich’s literary history and offer an insight into life in the city.Traffic to the City of Stories blog has since rocketed, with a year on year rise of 200pc in September, while Visit Norwich’s consumer database has, in turn, jumped by 88pc on 2015.As part of the project, five films, covering literature, culture, food and drink, shopping and green spaces, have been published.For more information, visit www.cityofstories.co.uk
Figures from a Visit Norwich study reveal the industry is now worth £704m – a 4pc rise on 2014.Since 2007, the number of workers in the field has soared from 6,408 up to 12,340, which now accounts for 23pc of all employment across the city.The figures show that Norwich’s contribution to the county’s booming £3bn industry is also now higher than ever – at 23pc.A buoyant Nick Bond, head of tourism at Visit Norwich, said it was “positive all round” and that various factors had contributed to the growth. He added: “I think the particular attractiveness of Norwich as a relatively short-stay destination is continuing …