Global Media Outreach and YWAM Bring People Together via E-mail Technology

How this First-Time, Christian Event Occurred

Six weeks prior to the event, GMO began sending e-mail invitations to Mexican residents who made a decision to accept Jesus Christ at GMO’s gospel websites such as Jesus2020.com.

“After sending over 12,000 e-mail invitations with an average open rate of 18.49%, 500 people responded and over 300 people actually attended the event,” states Michelle Diedrich, GMO Chief Marketing Officer. “The campaign was very successful, and it is a clear example of how using technology with real, human interactions can make positive changes happen.”

The Results Help Hundreds of New Christians

Over 300 people of all ages attended the free event at 1:00 p.m. where they enjoyed food, drinks, games, music, preaching, and much more for over two hours.

“By combining GMO’s technology and our connections to pastors on the ground, hundreds of people in Mexico who were once alone and online looking for answers, now know other, local Christians they can turn to for prayer, sharing and support,” states Matt Whitlock, Director of The Tribe, a ministry of YWAM international. “The celebration was a huge success, and we are making plans for more, Christian events like this worldwide.”